By the time Chrysler filed for bankruptcy, it already had endured years of hard times. Now the real work begins.
To rescue the Chrysler brand, experts say the company must attack a laundry list of gargantuan tasks, starting with successfully emerging from bankruptcy and including everything from pruning its product line to improving its employees’ battered morale.
The challenges faced by Chrysler could derail even the strongest of companies at the best of economic times.
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