Not to be outdone by its Detroit 3 rival, Chrysler appears poised to unveil its own electric car, according to news reports citing "people familiar with the plans."
The move follows the unveiling by General Motors this week of the production model of the Chevrolet Volt, a plug-in electric car that the company says will be for sale in 2010.
Clearly, Chrysler needs something.
The company has been rumored to be nearing a bankruptcy protection filing, and its sales continue to slide amid a general downturn in the auto industry.
Jim Press, Chrysler's president and vice chairman, said recently that the company would launch seven new vehicles in 2010 -- an ambitious plan, to say the least.
If more automakers build electric cars, that would be a good thing, because with competition, the products can only improve.