Monday, October 4, 2010

Infiniti Racing Ahead in the Global Marketplace

Infiniti continues to grow as a global luxury brand.

The Japanese company, which recently displayed its product lineup for 2011 for automotive journalists, says its worldwide sales are up 30 percent this year.

The company recently opened a dealership in London's Piccadilly and says it has launched in 16 European markets.

More than 80 percent of Infiniti's product line is new or substantially refreshed since January.

So what's fueling this success?

To borrow a famous phrase from the world of politics, it's the vehicles, stupid.

Vehicles like the QX large SUV. The all new version of this family hauler went on sale in June, with sales gaining 121 percent versus the previous model since the launch.

Another hot model is the M sedan. Sales of the newest version, which went on sale in March, are up 92 percent since it launched.

And be on the lookout for the coming G25 sedan. This model will have a smaller engine than the G37, which Infiniti says some customers have asked for. And it gives the company a presence in the entry-level luxury market to compete against the likes of the BMW 3 Series.

If it's green you're into, stay tuned for the M Hybrid for model year 2012, and the EV electric vehicle.

Infiniti is truly delivering in nearly all segments of the luxury market.

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