Friday, June 11, 2010

Realized the Error of their Ways

General Motors wisely reversed itself on an ill-conceived move to try to get its employees to stop using the Chevy name.

The original memo signed by Alan Batey, vice president for Chevrolet sales and service, and Jim Campbell, GM vice president for marketing, told employees at the corporation's Detroit headquarters "consistency" is important for the Chevrolet brand -- and it would be helpful in that regard to stop referring to Chevrolets at Chevys, The New York Times reported.


GM says Chevy is OK.


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