General Motors has reportedly ordered its employees to stop referring to its iconic Chevy brand as Chevy. Chevy, the geniuses at GM are saying, now must be referred to strictly as Chevrolet.
The New York Times got its hands on a memo the company sent out, and reported that it reads thusly: "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward.
"When you look at the most recognized brands throughout the world, such as Coke or Apple, for instance, one of the things they all focus on is the consistency of their branding," the memo continued. "Why is this consistency so important? The more consistent a brand becomes, the more prominent and recognizable it is with the consumer."
Ok, so do these brain surgeons really think consumers are confused about whether Chevy is the same as Chevrolet?
These corporate rocket scientists also reportedly have established a jar in which employees must drop a quarter each time they say "Chevy."
The Beat is seriously considering a new policy of, from now on, only referring to Chevrolet as Chevy.
We really love the cars; the Malibu is awesome, the Impala is pretty good and the Aveo is a decent little subcompact.
Let's hope the mental giants who came up with the anti-Chevy memo don't make their way into the product development department.