Monday, June 8, 2009

Penske: Saturn's savior?

He’s been called a “competitive cuss,” especially by those who’ve had to go up against him, whether on track or in a business deal.  Roger Penske is a take-no-prisoners kind of executive, someone whose basic approach is to outwork, outthink, and out-execute the competition.  Now he’s going to have to prove that he can outperform General Motors. 

As part of its court-managed restructuring, the automaker will shed four of its eight North American brands.  The suburban Detroit-based Penske Automotive Group has inked a tentative deal which would put it in control of what is generally seen as the most promising of that quartet, the Saturn Division, by the end of the year.

“It’s a historic move,” proclaimed Jill Lajdziak, general manager of the Saturn division, who has spent a decade trying to revive the momentum of what was once predicted to be the salvation of GM.


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