Hyundai rolled out an aggressive advertising campaign when it launched its Genesis sedan. The Korean automaker was trying to show people that they could get a luxurious, high-performance sedan for far less than they would pay for a Lexus or Infiniti or other high-end brands.
It has been a little less outspoken in promoting the Hyundai Genesis Coupe. But the message should remain: luxury, high-performance (this time in a coupe) at an exceptionally value-oriented price.
Hyundai made some bold statements in the design of the Genesis Coupe, while maintaining clean lines, sharp details and proportional equality.
Yes, there are some similarities to the Infiniti G37 Coupe, which we recently tested and loved. But there are enough differences so that the Hyundai buyer doesn't have to feel like he or she is getting a cheap knockoff of that model.
Additionally, with all the quality materials, inside and out, on the Genesis Coupe, there is no way anyone can say that this car feels cheap in any way.
The interior of the test model had beautifully designed rich textures and a nice fit and finish, including classy silver accents.
For the driver, the dashboard-mounted controls are logically placed and easy to use, and seating is particularly comfortable for driver and passengers -- just the right amount of support and padding.
The Coupe's 3.8-liter V-6 powerplant was energetic yet refined, making 306 horsepower. Also available is a 2.0-liter turbocharged four-cylinder.
The Coupe engines are mated to six-speed manual or five-speed automatic transmissions. The automatic in the tester was smooth shifting.
The four-cylinder model has a starting price of just $22,000, but if you want the added power of the V-6, it starts at around $25,000.
There are all kinds of bells and whistles you can add depending on what you desire for performance and such, but even if you max it out, the Coupe stays in the low $30,000 range.
And if you're into performance, the Coupe has standard strut tower braces and an optional limited-slip differential. Braking is outstanding.
The Coupe also performs well when it comes to steering. The responsiveness and precision are remarkable, better than that of cars we've driven that cost twice as much.
That must be why when this car was presented to a group of journalists in Atlanta recently, it was accompanied by a short film showing it off on a drifting track.
CHECK OUT THE DRIFTING AT ROAD ATLANTA:
http://www.youtube.com/watch?v=GiV0BK2591I
The Coupe will tempt you to drive it aggressively, and if you give in to that temptation, you are rewarded with superior pleasure.
1 comment:
This thing looks smokin' hot!
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