Tuesday, June 2, 2015
Dealers Having to Adjust to Competitive Pressure of Online Car Shopping
Auto dealerships are still trying to figure out how to handle the Internet's impact on the car-shopping process.
It's estimated that about four in five shoppers now do most of their preliminary car browsing online, and many of those try to secure the best price on their vehicle before they even set foot in a dealership.
That presents a challenge for dealers who need to keep the bottom line as high as they can on their inventory of vehicles.
How much of your vehicle shopping process is handled online?
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