Friday, May 23, 2014

Toyota a Rising Power in NASCAR

A few years ago, Toyota, which had long been firmly established as a powerhouse in the consumer vehicle market, decided to try its hand at NASCAR, an archetypal American phenomenon that had been dominated by American automotive brands.
Ostensibly, the move came with the objective of further establishing the brand’s standing among U.S. consumers, perhaps even reaching some who had never really considered the Japanese brand when it came to thinking motorsports, much less buying a car.

Well, fast forward 10 years, and Toyota has done in NASCAR exactly what it’s done in the U.S. auto market – posting impressive success and making people forget that the company at one point didn’t have a presence in the field. 

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