General Motors is set to announce a marketing and sponsorship deal with Manchester United, one of the most famous soccer teams in the world, according to a report in the Detroit Free Press.
GM appears to be shifting its advertising strategy, having announced recently that it won't purchase ads on the Super Bowl broadcast or on Facebook.
GM has been trying to establish a more global presence for three of its key brands, Buick, Cadillac and Chevrolet, and this deal would appear to align well with that strategy.
The Free Press reported that Joel Ewanick, GM’s global chief marketing officer, is expected to discuss the Manchester United deal with reporters Thursday.
Read the Free Press story here http://www.freep.com/article/20120530/BUSINESS0101/120530028/GM-Manchester-United-marketing-deal