Monday, October 5, 2009

Chrysler Divides Dodge into Car, Truck Groups

Chrysler's new Italian management on Monday announced a surprise shake-up of the automaker's executive team, saying two recently appointed brand CEOs have left and that it was splitting Dodge into two groups, one focusing on trucks and the other on cars.

The moves marked the second management reorganization since Fiat took control of Chrysler on June 10 when it emerged from Chapter 11 bankruptcy protection.

Peter Fong, president and CEO of the Chrysler brand and the company's top sales executive, and Michael Accavitti, president and CEO of the Dodge brand, abruptly left the company, Fong for personal reasons and Accavitti to pursue other interests, Chrysler said in a statement.

Sales of Chrysler Group LLC vehicles, which consist of the Chrysler, Dodge and Jeep brands, are down 39 percent for the first nine months of the year. Chrysler also was caught unprepared for the government'sCash for Clunkers program and had too few small vehicles on dealer lots to benefit much from the rebates.

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