Tuesday, March 3, 2009

Geneva auto show media day kicks off

We are reporting live to you from the Geneva auto show in beautiful Switzerland.

This show is packed, as hundreds of journalists have come out to see what the automakers have on display.

It is an extremely difficult time in the auto industry now, but that adversity has not dampened the enthusiasm of the car companies about their products.

They are eager to show consumers that they are making products that fit their lifestyles, are fuel efficient, and perhaps most important in the current economic environment, are affordable.

The automakers want to be poised to help lead the recovery and hope that by presenting products that fit current demand trends, they will be able to reignite sales.

More updates from Geneva coming soon.

No comments: