A few years
ago, Toyota, which had long been firmly established as a powerhouse in the
consumer vehicle market, decided to try its hand at NASCAR, an archetypal American phenomenon that had been dominated by American automotive brands.
Ostensibly, the
move came with the objective of further establishing the brand’s standing among
U.S. consumers, perhaps even reaching some who had never really considered the
Japanese brand when it came to thinking motorsports, much less buying a car.
Well, fast
forward 10 years, and Toyota has done in NASCAR exactly what it’s done in the
U.S. auto market – posting impressive success and making people forget that the
company at one point didn’t have a presence in the field.
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